Middle-schooler Ruby and her friend Scout join together to stop a real-estate mogul from tearing down their historied New York City apartment building, called Umbrella House. In a contest for a news network, Ruby and Scout use their creativity and video-editing skills to show the value of both their building and their East Village neighborhood. Once they discover the identity of the anonymous Midnight Muralist, Ruby convinces the famed East Village artist to paint the front of Umbrella House to make it too valuable to tear down.