Invisible persuaders : the battle for your mind
Title
:
Invisible persuaders : the battle for your mind
Summary
:
Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Physical Description
:
1 videocassette (22 min.) : sd., col. ; 3/4 in. ; VHS.
Subject
:
Advertising
Summary
:
Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Publisher
:
ACCESS Network
| Library | Call Number | Type | Item Barcode | Status |
|---|
| D.S. MacKenzie | VC 659.1 INV | Teacher resource | 30522000089828 | Audio-Visual |