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No logo brands, globalization, resistance

Title

No logo brands, globalization, resistance

Summary

"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."

Other Title

Brands, globalization, resistance

Year Published

2003

Physical Description

1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.

Note

Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.

Based on the book: "No logo" by Naomi Klein.

Contents

Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.

Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.

Subject

International business enterprises -- Political aspects.

International business enterprises -- Public opinion.

Brand name products -- Management.

Brand name products -- Political aspects.

Brand name products -- Public opinion.

Consumers' preferences.

Added Author

Jhally, Sut.

Garner, Kelly.

Klein, Naomi, 1970-

Alper, Loretta.

Klein, Naomi. No logo.

Added Corporate Author

Media Education Foundation.

Summary

Publisher

[Northampton, Mass.] : Media Education Foundation, c2003.

Library	Call Number	Type	Item Barcode	Status
Edmonton Christian High	TRC DVD 338.8 NO	Teacher resource	30905000071930	Teacher Materials