Killing us softly 4 advertising's image of women

Title
Killing us softly 4 advertising's image of women

Summary
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sex

Other Title
Advertising's image of women

Year Published
2010

Physical Description
1 videodisc (45 min.) : sd., col. ; 4 3/4 in.

Note
Title from title screen.
 
Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
 
"Attention: this program contains nudity and sexual themes."
 
Recorded in Dolby digital stereo.
 
"Aspect ratio 16:9"--Container.

Contents
Introduction -- Ads everywhere -- A constructed beauty -- Objectification -- Judged by looks Alone -- Thinness -- Dieting -- Eating & morality -- Global impact -- Infantilization & powerlessness -- Advertising & sex -- Experienced virgins -- Consumerism & sexualizing products -- Masculinity -- Violence -- What to do?

Personal Subject
In English, with optional English subtitles.-Kilbourne, Jean

Subject
Interviews.
 
Women in advertising.
 
Sex in advertising.
 
Body image in women.
 
Sex role.
 
Sexism. -- Advertising
 
Film sequels.

Geographic Term
Psychological aspects.

Genre
Filmed lectures.
 
Documentary films.
 
Nonfiction films.

Added Corporate Author
Kilbourne, Jean.

Added Title
Media Education Foundation.

Summary
"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sex

UPC
897952001311

ISBN
9781932869446

Publisher
Northampton, MA : Media Education Foundation, c2010.


LibraryCall NumberTypeItem BarcodeStatus
Edmonton Christian HighTRC DVD 659.1 KILTeacher resource30905000070254Teacher Materials