We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one example from the book, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds." In No Logo, the author patiently demonstrates how brands have become ever-present, not just in media and on the street but increasingly in the schools as well. The global companies claim to support diversity, but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. But resistance is growing, and the backlash against the brands has set in. Street-level education programs have taught kids in the inner cities, for example, not only about Nike's abusive labor practices but about the astronomical markup in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you." But there's more to the revolution: "Ethical shareholders, culture jammers, street reclaimers, McUnion organizers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centered alternative to the international rule of the brands ... as global, and as capable of coordinated action, as the multinational corporations it seeks to subvert." No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it.