Culture-based rules of interaction can seem baffling without an understanding of their origin or purpose. Misinformation about why people from other cultures behave as they do can hinder oneś effectiveness. Misinformation about anotherś culture can create a barrier to doing business. More importantly, misinformation can hinder oneś service as a Christian missionary or traveler. Drawing on years of experience as a corporate trainer in global protocol, Leaptrott introduces the reader to a host of ways in which sensitive understanding can improve oneś effectiveness. From general guidelines to country-by-country pointers, this is a resource will be a great help to anyone who is serious about communicating what is important.