No logo brands, globalization, resistance
Title:
No logo brands, globalization, resistance
Summary:
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."
Other Title:
Brands, globalization, resistance
Year Published:
2003
Physical Description:
1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.
Note:
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Based on the book: "No logo" by Naomi Klein.
Contents:
Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Curriculum Objective:
Added Corporate Author:
Publisher:
[Northampton, Mass.] : Media Education Foundation, c2003.
