Cover image for Helvetica
Helvetica
Title:
Helvetica
Summary:
A documentary about a typeface? When said typeface is a ubiquitous piece of graphic design, yes. Helvetica--a sans-serif typeface developed in 1957 at the Haas Foundry in Munchenstein, Switzerland--has partisans and detractors, a great number of them graphic designers and theorists, who express their opinions on the famous font. It is seen as neutral and efficient, concise yet inexpressive, purposeful yet not caustic, utilitarian and unembellished, or as frustratingly familiar, perfectly subliminal, or as the typeface of socialism. From storefronts, street signs, product packaging, government forms, and advertisements, it is almost guaranteed that after viewing, you will be scanning the world examining Helvetica's continuing impact.
Year Published:
2007
Physical Description:
1 videodisc (80 mins.) : sd. col. ; 4 3/4 in. + 1 booklet (8 p. : col. ill. ; 19 cm.)
Note:
Originally produced as a documentary film in 2007.

Widescreen.

Special features: Interviews with Massimo Vignelli, Wim Crouwel, Matthew Carter, Mike Parker, Otmar Hoefer, Bruno Steinert, Hermann Zapf, Jonathan Hoefler, Tobias Frere-Jones, Erik Spiekermann, Neville Brody, Michael Bierut, Paula Scher, Stefan Sagmeister, David Carson, Experimental Jetset, Michael C. Place, Norm, Rick Poyner (95 minutes).

Booklet includes production notes by Gary Hustwit.
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UPC:
082354004224
Publisher:
[London] : Swiss Dots Limited ; Brooklyn, NY : Plexifilm : Distributed by Newvideo, c2007.