From an idea to Nike : how marketing made Nike a global success
Title
:
From an idea to Nike : how marketing made Nike a global success
Personal Author EPSB
:
Lowey Bundy, Sichol
Summary
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Year Published
:
2019
Series
:
From an idea to ... ;
Volume
:
2
Physical Description
:
115 pages : illustrations ; 20 cm.
Corporate Subject
:
Nike (Firm) -- History.
Subject
:
Sporting goods industry -- United States -- History.
Footwear industry -- United States -- History.
Athletic shoes -- United States -- History.
Sports -- United States -- Marketing.
Summary
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
ISBN
:
9781328453624
9781328453631
Publisher
:
Boston : Houghton Mifflin Harcourt, 2019.
| Library | Call Number | Type | Item Barcode | Status |
|---|
| Elizabeth Finch | 338.7 SIC | Book | 31459000076522 | Non-Fiction |