Public relations : creating an image
Title:
Public relations : creating an image
Personal Author EPSB:
Other Title:
Subtitle on cover: Creating an image
Year Published:
2006
Series:
Physical Description:
64 p. : col. ill. ; 27 cm.
Contents:
Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR & why? -- Better than advertizing? -- How a PR campaign is created -- PR, propaganda, manipulation and deceipt -- Detecting the hidden hand of PR.
Subject:
ISBN:
9781403476548
Publisher:
Chicago : Heinemann Library, c2006.
