In The Deals That Made the World, Jacques Peretti takes us inside the world of the powerful dealmakers who influence our daily lives as he examines a dozen groundbreaking business deals that have transformed our society. Peretti reveals how diet company executives engineered an entire industry built on failure; how PayPal came to conquer the online payment world (and the specific behavioral science that underpins its success); and the plan concocted by pharmaceutical executives to successfully market medications to healthy people.