The beauty myth : how images of beauty are used against women

Title:

Personal Author EPSB:

Summary:

In a country where the average woman is 5-foot-4 and weighs 140 pounds, movies, advertisements, and MTV saturate our lives with unrealistic images of beauty. The tall, nearly emaciated mannequins that push the latest miracle cosmetic make even the most confident woman question her appearance. The author argues that women's insecurities are heightened by these images, then exploited by the diet, cosmetic, and plastic surgery industries. Every day new products are introduced to "correct" inherently female "flaws, " drawing women into an obsessive and hopeless cycle built around the attempt to reach an impossible standard of beauty. The author strives to help women learn how to make their own decisions without being influenced by underhanded tactics.

Year Published:

2008,

2002

Physical Description:

283 p. ; 21 cm.

Contents:

The scholar -- The best friend -- The fan -- The player -- The show-off -- The dream boat -- The romantic -- The sneak -- The fence mender.

Subject:

Advertising.

Mass media.

Women in advertising.

Women consumers.