Mixed messages inquiry unit.
Title:
Mixed messages inquiry unit.
Summary:
Inquiry Units teach and practice reading comprehension strategies. Each unit integrates reading, oral language, writing, word study, and media literacy; focuses on specific reading comprehension strategies; and includes a text-type writing study. Guided Reading Texts include 4 texts per unit: below, approaching, on, and above level provide for differentiated instruction (different text types and topics).
"Texts in this strategy unit are a mix of non-fiction and info-fiction and focus on advertising. Teaching plans for each text will focus students on investigating perspective and bias in advertising. ... The inquiry question for this unit is, "What are advertisers really selling?""--P. 2 of guide.
Other Title:
Stepping up with literacy place : mixed messages
Stepping up with literacy place : mixed messages inquiry unit.
Year Published:
2010
Physical Description:
1 guide, 1 audio CD, 1 DVD, 1 CD-ROM, 6 timelines, 16 e-flyers, 8 blogs, 6 ads ; in container, 31 x 14 x 27 cm
Note:
Inquiry guide includes passwords to access online Teacher and Student Support resources.
Contents:
Mixed messages inquiry guide : what are advertisers really selling? (86 p. ; 28 cm) -- Watch this : ads that get and keep our attention (DVD) -- Deconstruct a print ad (digital text, CD-ROM) -- You need this timeline (folded poster ; 28 x 86 cm) [6 copies] -- Power girls, Game dudes e-flyers (single sheet, 28 cm) [8 copies each] -- Sitting pretty or selling out? (blog, folded poster ; 86 x 28 cm) [8 copies] -- Piton boots ad (3 sheets, 28 cm) [6 copies] -- Mixed messages fluent reading (audio CD).
Program Information:
Guided Reading
Added Corporate Author:
ISBN:
9780779197927
9780779197477
9780779197316
9780779190430
9780779190423
9780779190386
9780779197286
9780779190379
9780779197309
Publisher:
Markham, ON : Scholastic Education, 2010.
©2010
