Switch : how to change things when change is hard

Título
Switch : how to change things when change is hard

Chip. Heath

Resumen
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.

Fecha de publicación como intervalo
2010

Descripción física
305 p. : ill. ; 22 cm.

Contenido
Three surprises about change -- Find the bright spots -- Script the critical moves -- Point to the destination -- Find the feeling -- Shrink the change -- Grow your people -- Tweak the environment -- Build habits -- Rally the herd -- Keep the switch going.

Término de la materia
Change (Psychology)
 
Applied psychology.

Autor añadido
Heath, Dan, 1973-

Síntesis
Argues that the wants of the rational mind are often at odds with the desires of the emotional mind and that this conflict is a leading obstacle in making lasting changes and explains how people can overcome those conflicts to change their personal, professional, and spiritual lives.

ISBN
9780385528757

Información de publicación
New York : Broadway Books, c2010.


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awâsis wacistonTR 303.4 HEATeacher resource30161000093272Teacher Materials