"A visual handbook that guides kids through an ad-saturated world. This fact-packed exploration of how advertising works is a vital, entertaining peek behind the curtain of an industry that influences everything we see. Through sample ads, eye-catching illustrations and funny, relevant examples, readers will learn all about how to decode and think critically about ads, empowering them to make smart decisions. Topics covered include the history of advertising, how ads are created, the anatomy of an ad from brand logo to tagline, how advertisers use psychological tools to get our attention, the cultural impact of advertising and more. Kids will even explore how to build an ad and what goes into the creation of a personal brand."