No logo brands, globalization, resistance

Título
: 
No logo brands, globalization, resistance

Resumen
: 
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."

Brands, globalization, resistance

Fecha de publicación como intervalo
: 
2003

Descripción física
: 
1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.

Nota general
: 
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
 
Based on the book: "No logo" by Naomi Klein.

Contenido
: 
Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
 
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.

Término de la materia
: 
International business enterprises -- Political aspects.
 
International business enterprises -- Public opinion.
 
Brand name products -- Management.
 
Brand name products -- Political aspects.
 
Brand name products -- Public opinion.
 
Consumers' preferences.

Autor añadido
: 
Jhally, Sut.
 
Garner, Kelly.
 
Klein, Naomi, 1970-
 
Alper, Loretta.
 
Klein, Naomi. No logo.

Autor corporativo añadido
: 
Media Education Foundation.

Síntesis
: 
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."

Información de publicación
: 
[Northampton, Mass.] : Media Education Foundation, c2003.


BibliotecaSignatura topográficaTipo de materialCódigo de barras del documentoEstado
Edmonton Christian HighTRC DVD 338.8 NOTeacher resource30905000071930Teacher Materials