No logo brands, globalization, resistance
Título:
No logo brands, globalization, resistance
Resumen:
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."
EBSP_VARIANT_TITLE:
Brands, globalization, resistance
Fecha de publicación como intervalo:
2003
Descripción física:
1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.
Nota general:
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Based on the book: "No logo" by Naomi Klein.
Contenido:
Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Autor corporativo añadido:
Información de publicación:
[Northampton, Mass.] : Media Education Foundation, c2003.
