This video asks students to think about the elements of good design. We meet the designer of the Mclaren F1, known as the best super-car in the world. We see the use of carbon fiber, and other composite materials, and the application of ergonomics. In the second case, we learn how Morphy Richards re-designed a top selling kettle to satisfy the needs of a changing market place. Finally, we meet the woman behind the Anywayup cup, focusing on the use of CAD, and how the initial design can be altered by tool makers and the factory.