From an idea to Nike : how marketing made Nike a global success
Título
:
From an idea to Nike : how marketing made Nike a global success
Lowey Bundy, Sichol
Resumen
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Fecha de publicación como intervalo
:
2019
From an idea to ... ;
2
Descripción física
:
115 pages : illustrations ; 20 cm.
Materia corporativa
:
Nike (Firm) -- History.
Término de la materia
:
Sporting goods industry -- United States -- History.
Footwear industry -- United States -- History.
Athletic shoes -- United States -- History.
Sports -- United States -- Marketing.
Síntesis
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
ISBN
:
9781328453624
9781328453631
Información de publicación
:
Boston : Houghton Mifflin Harcourt, 2019.
| Biblioteca | Signatura topográfica | Tipo de material | Código de barras del documento | Estado |
|---|
| Elizabeth Finch | 338.7 SIC | Book | 31459000076522 | Non-Fiction |