
Public relations : creating an image
Título:
Public relations : creating an image
PERSONAL_AUTHOR_EPSB:
EBSP_VARIANT_TITLE:
Subtitle on cover: Creating an image
Fecha de publicación como intervalo:
2006
SERIES_EPSB:
Descripción física:
64 p. : col. ill. ; 27 cm.
Contenido:
Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR & why? -- Better than advertizing? -- How a PR campaign is created -- PR, propaganda, manipulation and deceipt -- Detecting the hidden hand of PR.
Término de la materia:
ISBN:
9781403476548
Información de publicación:
Chicago : Heinemann Library, c2006.