Invisible persuaders : the battle for your mind
Título
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Invisible persuaders : the battle for your mind
Resumen
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Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Descripción física
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1 videocassette (22 min.) : sd., col. ; 3/4 in. ; VHS.
Término de la materia
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Advertising
Síntesis
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Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Información de publicación
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ACCESS Network
| Biblioteca | Signatura topográfica | Tipo de material | Código de barras del documento | Estado |
|---|
| Hillcrest | SCI DEPT | Textbook (full-term loan) | 30552000070031 | Textbooks |