Mixed messages inquiry unit.

Título
Mixed messages inquiry unit.

Resumen
Inquiry Units teach and practice reading comprehension strategies. Each unit integrates reading, oral language, writing, word study, and media literacy; focuses on specific reading comprehension strategies; and includes a text-type writing study. Guided Reading Texts include 4 texts per unit: below, approaching, on, and above level provide for differentiated instruction (different text types and topics).
 
"Texts in this strategy unit are a mix of non-fiction and info-fiction and focus on advertising. Teaching plans for each text will focus students on investigating perspective and bias in advertising. ... The inquiry question for this unit is, "What are advertisers really selling?""--P. 2 of guide.

Stepping up with literacy place : mixed messages
 
Stepping up with literacy place : mixed messages inquiry unit.

Fecha de publicación como intervalo
2010

Scholastic stepping up with literacy place

Descripción física
1 guide, 1 audio CD, 1 DVD, 1 CD-ROM, 6 timelines, 16 e-flyers, 8 blogs, 6 ads ; in container, 31 x 14 x 27 cm

Nota general
Inquiry guide includes passwords to access online Teacher and Student Support resources.

Contenido
Mixed messages inquiry guide : what are advertisers really selling? (86 p. ; 28 cm) -- Watch this : ads that get and keep our attention (DVD) -- Deconstruct a print ad (digital text, CD-ROM) -- You need this timeline (folded poster ; 28 x 86 cm) [6 copies] -- Power girls, Game dudes e-flyers (single sheet, 28 cm) [8 copies each] -- Sitting pretty or selling out? (blog, folded poster ; 86 x 28 cm) [8 copies] -- Piton boots ad (3 sheets, 28 cm) [6 copies] -- Mixed messages fluent reading (audio CD).

Información del programa
Guided Reading

Término de la materia
Literacy -- Study and teaching (Middle school)
 
Literacy -- Study and teaching (Elementary)
 
Reading (Middle school)
 
Reading (Elementary)
 
Advertising.
 
Reading -- Study and teaching.

Autor corporativo añadido
Scholastic Inc.

Síntesis
Inquiry Units teach and practice reading comprehension strategies. Each unit integrates reading, oral language, writing, word study, and media literacy; focuses on specific reading comprehension strategies; and includes a text-type writing study. Guided Reading Texts include 4 texts per unit: below, approaching, on, and above level provide for differentiated instruction (different text types and topics).
 
"Texts in this strategy unit are a mix of non-fiction and info-fiction and focus on advertising. Teaching plans for each text will focus students on investigating perspective and bias in advertising. ... The inquiry question for this unit is, "What are advertisers really selling?""--P. 2 of guide.

ISBN
9780779197927
 
9780779197477
 
9780779197316
 
9780779190430
 
9780779190423
 
9780779190386
 
9780779197286
 
9780779190379
 
9780779197309

Información de publicación
Markham, ON : Scholastic Education, 2010.
 
©2010


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