Invisible persuaders : the battle for your mind
Titre
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Invisible persuaders : the battle for your mind
Sommaire
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Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Description matérielle
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1 videocassette (22 min.) : sd., col. ; 3/4 in. ; VHS.
Terme de vedette-matière
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Advertising
Résumé
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Focuses on advertisements and on the ways in which advertisers attempt to persuade people to buy products. Includes information on "invisible clues" and on efforts by mass media to control our opinion and purchases with sound, labels, positioning, repetition, colour, and packaging (all of which affect the way in which we perceive things).
Informations de publication
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ACCESS Network
| Bibliothèque | Numéro de rayon | Type de document | Code à barres du document | Statut |
|---|
| D.S. MacKenzie | VC 659.1 INV | Teacher resource | 30522000089828 | Audio-Visual |