No logo brands, globalization, resistance

Titre
: 
No logo brands, globalization, resistance

Sommaire
: 
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."

Brands, globalization, resistance

Date de publication comme intervalle
: 
2003

Description matérielle
: 
1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.

Note générale
: 
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
 
Based on the book: "No logo" by Naomi Klein.

Table des matières
: 
Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
 
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.

Terme de vedette-matière
: 
International business enterprises -- Political aspects.
 
International business enterprises -- Public opinion.
 
Brand name products -- Management.
 
Brand name products -- Political aspects.
 
Brand name products -- Public opinion.
 
Consumers' preferences.

Vedette secondaire auteur
: 
Jhally, Sut.
 
Garner, Kelly.
 
Klein, Naomi, 1970-
 
Alper, Loretta.
 
Klein, Naomi. No logo.

Vedette secondaire - Nom collectif
: 
Media Education Foundation.

Résumé
: 
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."

Informations de publication
: 
[Northampton, Mass.] : Media Education Foundation, c2003.


BibliothèqueNuméro de rayonType de documentCode à barres du documentStatut
Edmonton Christian HighTRC DVD 338.8 NOTeacher resource30905000071930Teacher Materials