No logo brands, globalization, resistance
Titre:
No logo brands, globalization, resistance
Sommaire:
"Using hundreds of media examples, "No Logo" shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work (the dynamics of corporate globalization) impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands."
EBSP_VARIANT_TITLE:
Brands, globalization, resistance
Date de publication comme intervalle:
2003
Description matérielle:
1 videodisc (42 min + 9 min) : sd., col. with b&w sequences ; 4 3/4 in.
Note générale:
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tape water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Based on the book: "No logo" by Naomi Klein.
Table des matières:
Introduction -- No space: new branded world -- No choice: brand bombing -- No jobs: the discarded factory -- No logo: anti-corporate activism & reclaiming the streets.
Extras (9 min.): Virgin stretches the brand -- Cool hunting & the cooptation of youth culture -- Branding & BMW films -- Coke vs. tap water -- Mickey Mouse goes to Haiti -- Benetton & political advertising -- Public vs. private.
Vedette secondaire auteur:
Vedette secondaire - Nom collectif:
Informations de publication:
[Northampton, Mass.] : Media Education Foundation, c2003.
