From an idea to Nike : how marketing made Nike a global success
Titre
:
From an idea to Nike : how marketing made Nike a global success
Lowey Bundy, Sichol
Sommaire
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Date de publication comme intervalle
:
2019
From an idea to ... ;
2
Description matérielle
:
115 pages : illustrations ; 20 cm.
Vedette-matière - nom collectif
:
Nike (Firm) -- History.
Terme de vedette-matière
:
Sporting goods industry -- United States -- History.
Footwear industry -- United States -- History.
Athletic shoes -- United States -- History.
Sports -- United States -- Marketing.
Résumé
:
"Today, Nike is the biggest athletic shoe company in the world, but a long time ago runner and businessman Phil Knight started out with just an idea. Find out more about Nike's history, how the business grew, and the role that marketing playing in this illustrated nonfiction book!" -- Back cover.
Numéro international normalisé des livres (ISBN)
:
9781328453624
9781328453631
Informations de publication
:
Boston : Houghton Mifflin Harcourt, 2019.
| Bibliothèque | Numéro de rayon | Type de document | Code à barres du document | Statut |
|---|
| Elizabeth Finch | 338.7 SIC | Book | 31459000076522 | Non-Fiction |