Public relations : creating an image
Titre:
Public relations : creating an image
PERSONAL_AUTHOR_EPSB:
EBSP_VARIANT_TITLE:
Subtitle on cover: Creating an image
Date de publication comme intervalle:
2006
SERIES_EPSB:
Description matérielle:
64 p. : col. ill. ; 27 cm.
Table des matières:
Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR & why? -- Better than advertizing? -- How a PR campaign is created -- PR, propaganda, manipulation and deceipt -- Detecting the hidden hand of PR.
Terme de vedette-matière:
Numéro international normalisé des livres (ISBN):
9781403476548
Informations de publication:
Chicago : Heinemann Library, c2006.
