Twelve-year-old Ella has not even started seventh grade yet, but she has already been drawn into the fire of social media, because for some unknown reason "popular" Morgan has designated her as a best friend and has ambitious plans to turn "Morgan and Ella" into an online sensation; but the role of Morgan's best friend comes with a lot of sacrifices, like dropping her own best friend Sophie, and letting Morgan organize Ella's life around their "brand," and soon Ella starts to wonder if popularity is worth it, and if she can be both Morgan's friend and still be true to herself--if she can only figure out who herself really is.