Imagining the class of 2030. The quiet crisis -- What to make of media? -- How reading happens -- What is literacy? -- Principles in Readialand. Surveying the new literacy landscape. The apps explosion : what's in the store? : curators scouts for digital gold -- Ebooks : when print comes alive -- From talking toys to Watson : dreaming up tech for tomorrow's readers. The pioneers. Why adults still matter most -- A different kind of screen time -- Nudged toward conversational duets -- Science, social studies, and more : words to worlds -- An expanding universe of reading partners -- Key ingredients : motivation and focused attention -- Paper and print? yes. Homesteading for the next generation. What teachers, parents, developers, and policymakers can do.